JAM Sleepwear

JAM Sleepwear is a pyjama brand dedicated to creating garments from non-synthetic materials. This brand prioritises sustainability and comfort, ensuring that every piece is made from natural fabrics. The identity design reflects this commitment, through its reusable packaging and simple design aesthetic. The result is a brand that not only offers luxurious sleepwear but also promotes environmental responsibility.

Category
Brand Identity

Client
JAM Sleepwear

The JAM brand focuses on creating sustainable clothing that doesn't release microplastics into the ocean during washing.

The brand doubles as an environmental campaign, urging consumers to think twice about buying synthetic clothing