Fringe Festival

Fringe Festival is an arts and culture festival in Melbourne, Australia. The festival celebrates individuality and uniqueness, a concept reflected in its diverse gradients that highlight the wide spectrum of performers and artists.

Category
Brand Identity

Client
Festival

The branding uses bold colours, gradients and patterns to showcase the diversity of the festival.

Imagery plays a crucial role in the brand, imparting a human and relatable touch to its identity. These images capture emotion, excitement, and diversity, which are essential values of the festival.